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Authors: 3 Reasons why you may NOT want to use the phrase, “If you liked this or that book..."

Lately, I see quite many postings discussing the question what gets fellow authors and reviewers to take an interest in a book.

Though wannabe book marketers keep pushing the advice that authors should explain: “If you liked this or that book you’ll like my book,” in emails and on social media platforms, this advice is outdated – by about three years or the publication of three million new books, since 2015.

For example, during my years as an active Amazon top reviewer, I received about 200 (!) emails from authors who wrote me:

“Hi, I appreciate your insightful review of “How To Win Friends and Influence People” by Dale Carnegie... I wrote a similar book... I would appreciate it if you’d read my book and post an objective review...”

Why does this type of message not work anymore?


1) There are too many "similar books."
Since I already read “How to Win Friends...” why should I read a “similar” book? (The emails' senders did not answer this question.)Maybe, I'd be intere…

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