3 Ways How to Respond to Blogs on LinkedIn So You Look Like an Ace

Illustration: 3Dman_eu

Most social media gurus recommend that professionals comment on influencers' LinkedIn blogs so they

a) might get noticed by the influencer-blogger

b) can help their own professional contacts by sharing valuable content

c) can polish their image/brand demonstrating that they follow influencers, for all to see.

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Still, maybe after reading an important blog you don't have to offer any insights because you are still digesting the blog's content.

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1) Posting unspecific acknowledgements like

• "Great blog. THX for sharing."
• "THX for sharing this valuable content."
• "Thanks for the insight!"

won't help. None of these comments indicate that you even read the blog.

BETTER STRATEGY 1:

Don't comment on the blog at all.
Instead share the blog with your followers and announce, "Friends, please read this truly interesting blog by @..." and copy the influencer-blogger. Though you don't add any valuable input, you make yourself look like a player.

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2) Equally "nonstrategic":

"THX, I will read this later..."

Nobody cares what you will do in the future. Basically, this response says, "I noted that you wrote this blog but I am not making time to read it."


BETTER STRATEGY 2:

Copy the URL so you will find the blog again. After you have had time to study it respond with an insightful comment. The time frame does not matter. In fact, if you post your response two to three days later you help the blogger to get their blog seen on LinkedIn's news feeds - again. Most influencer-bloggers will appreciate that.

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BEST STRATEGY 3:

If you want to get noticed:

1. Make time, 
2. study the blog in-depth, 
3. come up with a meaningful response in which you
4. refer to the content so you demonstrate that you read the blog,
5. edit your response at least twice, and 
6. post your response, also cc'ing the influencer. 

Here is proof that this strategy works. Two influencer heavyweights, Pete Cashmore and Peter Guber, shared my response with their network.

Pete Cashmore is the CEO and founder of the popular blog Mashable, a Technorati Top 10 blog worldwide.

Peter Guber is an executive, entrepreneur, educator, and author. His films have earned over $3 billion worldwide and 50 Academy Award nominations.
Peter Guber’s most recent business book, Tell to Win – Connect, Persuade, and Triumph with the Hidden Power of Story, became a #1 New York Times bestseller.

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Gisela Hausmann dares to write what others' won't say or don't know. Her work has been featured in regional, national, and international publications including Success magazine and Entrepreneur, and on Bloomberg's podcast "Decrypted."

Gisela tweets @Naked_Determina,
Her books are available at Amazon and other ebook retailers.

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© 2017 by Gisela Hausmann