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Saturday, July 4, 2015

Blog titles, Dale Carnegie, and E-mail subject lines









It may very well have been the most viral blog of 2013; everybody I knew read it. Even today this blog and variations thereof are still online, posted by reputable organizations such as Time Magazine, The Washington Post, Inc.com, and many more.
When I saw this blog’s headline pop up in my Facebook feed, I dropped everything, just to read the blog. I cared less about the content but more about the headline. In my opinion, this blog had the most perfect headline compared to any blog I had ever seen, and that includes my own blogs.
By the time I had finished reading the blog, it had been shared on Facebook by a good dozen friends. Later on, I would find out that all my friends read it.
The blog’s title?
“What happens to your Facebook when you die?” 
The simple truth is – it does not matter – to YOU. When you are dead, you are dead. If the heavens are connected, you might get a chance to connect with other deceased via “angel-wing-book.” But, you won’t ever peek into your Facebook again.
So, why was this title so appealing that not only I but also all of my sophisticated, interesting, and intelligent friends, who are aware that when we are dead we are dead, read this blog? 
Because it is about YOU and YOUR future! 
All of us are so interested in what will happen to us that we almost can’t help it to read everything about our future; we don’t even care to eliminate unrealistic options. 
The late, great Dale Carnegie made a living out of telling people exactly that.
However, even though Carnegie published his groundbreaking book “How to Win Friends and Influence People” in 1936, people rarely apply the book’s knowledge to composing e-mails. 
In the 21st century subject lines such as
“… Affordable Wireless Security…”
“… Reach existing and new customers via…”
“… Want to get paid to…”
aren’t nearly as exciting as “What happens to your Facebook when you die?” 
The above mentioned three e-mail subject lines don’t link to YOU (the recipient); therefore most of you couldn’t care less. Much better phrased are the subject lines such as
“… Add your voice to …”
“… Get the Bath You Want …”
“… Do You have these items in Your Make-up Case?”
The first subject line sounds almost like an invitation, and if you care about the organization’s cause at all, you might be interested in finding out why your help might be needed.
Granted people who have just renovated their bathroom might not peek into the second marketing e-mail, but a large number of people who think about renovating their bathroom will check out the information.
And, while men might not be interested in finding out what they should know about their significant other’s make-up box’s content, most women will.
The latter three e-mail subject lines address YOU.
However, there is more to Dale Carnegie’s wisdom than that to be liked and appreciated, we need to demonstrate interest in others (“YOU”).
Dale Carnegie was really born Dale Harbison Carnagey. At age 34, already a successful speaker and lecturer, he changed his name from Carnagey to Carnegie, as in business magnate and philanthropist (Andrew) Carnegie.
With this simple move, he associated himself with huge success. How did Dale Carnegie come up with the idea? I don’t know, but already in 1916, Dale rented Carnegie Hall and held a lecture in front of a sold-out audience.
There is something to be learned from this too. Associate yourself with success!
Titles, names, slogans, or short phrases CANNOT be copyrighted.
Equally, the subject line of anybody’s e-mail cannot be copyrighted. Therefore, if you can’t come up with a brilliant subject line – study others’ and GET INSPIRED!
Please note that I do not suggest that you copy subject lines. That would not make any sense; after all, every subject line is meant to stand out. However, it is always a great idea to learn from others, most certainly from Dale Carnegie.
~~*~~
Gisela Hausmann is an Email Evangelist, a marketing expert, and a multi award-winning author. The author of seventeen books, she publishes books under her “naked” brand of books, meaning Gisela publishes “no-fluff” books. On July 3 she published 
“Naked Words 2.0 The Effective 157-Word Email”.
Universal Amazon link: http://hyperurl.co/ehdi17
Gisela Hausmann graduated with a master's degree in Film & Mass Media from the University of Vienna.
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© 2015 by Gisela Hausmann

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Friday, July 3, 2015

Do you know how to write #best MARKETING e-mails? - - - 1 sample chapter



#4 – THE GREETING


Greeting and salutation are another easy way to stand out among the crowd of e-mail writers. Having looked at over 100,000 e-mails, I can vouch for the fact that most people use the same greeting and salutation as the next writer and even the next.

If you find a way to express that you really care about the recipient, you have effectively elevated your e-mail over 90% of all other e-mails in your recipient’s Inbox.

It is actually easier than one might think.

Picture yourself entering your office building in the morning. As you enter, you meet a colleague who says “Hi”. Next, you meet a colleague who greets you with “Hi, Pete. How is it going?” There is no need to explain. One of the people is interested in being in a business relationship with you, the other one is just doing enough to be polite.

With a bit of effort you can create the same experience via e-mail. Remember, the goal is to demonstrate that you truly care to be in business with the recipient, that you want to solve his problems (and get for paid for it), and that even if nothing shells out right now, you want to be in a business relationship, which may lead to mutual business endeavors in the future.

Examples of greetings that imply that the sender is interested in building a genuine business relationship

•    “Good morning” (needs to be sent before 9:00 AM)

indicates: “Your e-mail, respectively tending to your issues, is so important to me that I won’t wait. I am taking care of this as the first thing in the morning.”

•    “Hi (name), quickly before I leave….”
indicates: “Your agenda is so important to me that I won’t leave my office before I tend to it…”

•    “Good to hear from you!”

[Write this only if you mean it. If you mean or think it – why not say so? People like to hear that somebody likes to hear from them.]


Clearly, writing any other greeting than “hi” will make your e-mail stand out. This one does too…



[… though, ‘honey’ happens to be NOT on my list of preferred greetings.]

Better options are
  • Dear
  • Good Morning
  • Good Afternoon
  • Happy Holidays (Happy Easter, Happy Thanksgiving, etc.)
  • Happy Spring Beginning!
  • Greetings All (group e-mail)
  • [Don’t forget local holidays]
Also, consider thanking your recipient right away, in the first sentence of your e-mail. Most people work extremely hard and receive little thanks. Being the person who thanks them elevates you to becoming that special person whose e-mails everybody wants to open and read.
Here are the opening lines of an e-mail I wrote, which was very well received.

In a world where 100 billion e-mails are being sent every day, a quick response is something to be thankful for.
Notice how I raise the level of communication by writing, “I am excited.” Expressing your feelings in a positive and professional tone will lead to your e-mails being more appealing than canned, pieced-together e-mails. Make an effort of doing it at the beginning of the e-mail.   
Please also note that words 63 and 64 mention my “excellent team.”  Nobody can do everything on his own. Mentioning partners or your team creates a positive impression. If possible, do it at the beginning of the e-mail.
Even though I recommend avoiding using the greeting “hi,” sometimes it can be the best option.


If you are contacting somebody on Linkedin your initial e-mail is limited to 400 characters. Under these circumstances “hi” is most likely the best greeting. Instead of skipping the “thank-you,” you should elect to write “hi” because it takes up only two characters.
~*~
Multi award-winning motivational indie author Gisela Hausmann published the following books under her own 'naked' brand.  


  • "NAKED WORDS 2.0: The Effective 157-Word Email"
  • "Naked Truths About Getting Book Reviews"
  • "Naked News for Indie Authors: How NOT to Waste Your Marketing $$$"
  • "Naked News for Indie Authors: How To Get on TV"
  • "Naked Determination, 41 Stories About Overcoming Fear"
  • "Naked Elaboration: Our Time to 'Fix Things' Is Running Out"


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Please note: This material is copyright protected. The author has filed this material with the US Library of Congress Copyright Division.

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Thursday, June 18, 2015

"There's a way to do it better – find it."-Thomas Alva Edison


Anybody who ever had to create any visual – a flyer, a brochure, or a book cover – knows we are spoiled for choice. There too many options, too many theories of what will work best; picking a perfection solution is never easy. 

On the plus side, today, we can survey easier than ever before in history, and so I did when I put out two choices for the cover of a new book. 


(Please note these are only basic layouts, I later bought the picture of the feather from Shutterstock.)

The choice is clear: It's product(s) vs. creator/author, which are two classic concepts for non-fiction books. 

I posted the question on Facebook. To my utter surprise 128 of my friends weighed in. While I thought that votes might be split pretty evenly my friends' choice was clear. 95% voted for the cover that depicted the covers of the 4 books that would be presented in this collection. At Google+, 98% of my friends voted for "4 covers on blue background." 

My friends' replies addressed the issue from every angle
"... Pick the cover with the 4 covers, so buyers can see what they'll get ..."
"... People want to see that they'll receive a lot of content ..."
"... I like the floating feather ..."
"... This shade of blue is my favorite color. Also, studies show that most people like blue ..."  (The blue color was dictated by the stock picture of the feather, which I purchased) 
"... This is a collection of books, so you have to show the books ..." 

Unfortunately, this very clear choice led to a different problem. I had to pick this cover. 

But  when placed between only a few other books, one could hardly make out the book's 4 book covers. Instead the 4 covers looked some weird dark bar with indistinguishable content.

The problem became even worse when this book cover was displayed on a genre page at Amazon's webstore. 


What to do? 

Ignore what 95% of people liked? 

Two quotes by Thomas Alva Edison came to mind.

*
There's a way to do it better – find it.
*
Our greatest weakness lies in giving up. 
The most certain way to succeed is 
always to try just one more time.
*

In reality this was a geometrical problem. The cover was not wide enough. Trying out one more time meant to change the dimensions to a square (8.5"x 8.5")


vs. 



The original book covers for the individual paperback copies are 6" x 9" but on the cover of the collection each cover could be only 1 3/4" wide, which amounts to 29% or a bit more than a quarter of the original. 

Therefore, I decided to "simplify" two of the covers to make the titles more legible.  


Voila!

I wonder if Edison would have been able to come up with a better solution. 

So, it is true! Dear reader, I quote again, Thomas Alva Edison:

*
Our greatest weakness lies in giving up. 
The most certain way to succeed is always 
to try just one more time.
*

Thank God, in this case it was a lot easier than

“… successfully finding 10,000 ways that will not work.”- Edison, referring to his experiments with light bulbs.


~~*~~

Gisela Hausmann blogs, pens, and publishes books under her 'naked (meaning no-fluff)' brand.

"Naked Words: The Effective 157-Word Email"
"Naked Truths About Getting Book Reviews"
"Naked News for Indie Authors: How NOT to Invest your Marketing $$$"
"Naked News for Indie Authors: How to Get on TV"


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Thursday, May 28, 2015

Why I have stopped reviewing books from Celebrity Authors

#BookReviews, #indie, #authors, 

  • Copyright: Vladimir Kolen's/Shutterstock
Lately, the book and product review process at Amazon has been in the news a lot. Amazon itself produced the latest, sensational industry news by suing four websites to stop them from selling fake, positive product reviews. 

Naturally, Amazon recognizes the value of objective reviews. Scanning and reading reviews has become part of the shopping process. Customers rely on objective reviews to make their purchase decisions. While at Amazon everybody who reviews only one book or product is considered to be a reviewer (now about 29 mio.), outstanding among all reviewers are the top reviewers. 

Because Amazon top reviewers are trusted by thousands of readers and buyers, product manufacturers and indie authors pursue and court them vigorously. Indie authors may even have a special reason to seek their reviews. A large number of reviews from Amazon’s top reviewers can substitute for a review from a professional service.
Kirkus charges $425 to $575 per review.

Naturally, celebrity authors have it easier to get reviews. Their books are being sent out by their publishers – to newspaper book reviewers, online magazines, as well as Publisher’s Weekly, Kirkus, and other paid review services. Plus, famous authors know a lot of famous people, who might lend a helping hand.

Being a known indie author and top reviewer myself puts me in a front-row seat to observe all efforts – from both sides. Indie authors have a tough life. Critical reviewers are never shy to point out unprofessional looking covers, formatting errors, and grammatical errors even though they know that at least some indie authors don’t have the financial means to hire help as they might like to.

Celebrity authors’ books are in an entirely different league. Published by legendary, established publishing houses, these books are brilliantly written, have awesome covers, and a team of editors made sure that no grammatical or other error slipped through.

Which brings up the question, do celebrity authors and indie authors even have anything in common?

Yes! – Both groups are known to write autobiographical books.

Typically the indie authors’ perspective is that they want to help others who may be in the same situation. Because most people tell their own stories best, many of these autobiographical books from people you have never heard of are incredibly moving and honest in a riveting way.  

Also, both groups, indie authors and celebrity authors, are involved in social causes. Many indie authors donate a percentage of the proceeds of their books to charitable organizations, usually to those that are tied to the theme of their book. 

Celebrity authors’ autobiographical books are designed in part to create a legacy. I am not talking about Lance Armstrong’s It’s Not About the Bike: My Journey Back to Life, which is a work of fiction; I am talking about the image campaigns scattered throughout celebrity authors’ books. It appears that many celebrities are guided by their causes, involvements, and especially – values. Most recently, I read nine celebrities authors’ autobiographical books. Absolutely all of them somehow focused on their social responsibilities.

I used to work in logistics, where transmitting precise information is essential. Thus, it is natural for me to send all authors a tweet when I post book reviews. Amazon, a leader in logistics, encourages that by offering the tweet with an already embedded URL. They know it helps authors to find out about reviews, as well as to sell books.

Probably because of the huge shake up on the reviewing stage, sending this tweet is the moment when any similarities between indie authors and celebrity authors end. Indies get happy and excited, celebrity authors only favorite the tweet if they do anything at all. I have never noted that a celebrity author tweeted back only as little as the three letters THX.

Hmm??! Could it be that celebrity authors take reviews for granted?

NO, absolutely not! Especially in their autobiographical books celebrity authors point out their struggles and that they know that absolutely nothing is guaranteed in life.

That was a baffling recognition. I pondered over it a bit and suddenly the scales fell from my eyes. As mentioned, I had just read nine books penned by celebrity authors.

NOT ONE of them asked for a review in the back of their book! Though all of them asked to follow them on social media and some even offered communities to discuss their books on Facebook, not one celebrity author asked for a book review. On the other hand, all indie authors ask for book reviews, which is why they are so grateful when they receive them.

Since celebrity authors are very focused on their social responsibilities, they probably realize that indie authors need book reviews so much more than they do. Celebrity authors know that people, including me, will always read their books. But it appears that they just don’t want to take up anybody’s time; in the half hour that it would take a reviewer to write a really good book review, any reviewer could also review an indie author’s book; and they are the ones who are asking.

~~*~~

Gisela Hausmann blogs, pens, and publishes books under her 'naked (meaning no-fluff)' brand.
"Naked Words: The Effective 157-Word Email"
"Naked Truths About Getting Book Reviews"
"Naked News for Indie Authors: How NOT to Invest your Marketing $$$"
"Naked News for Indie Authors: How to Get on TV"
@Amazon 


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© May 28, 2015 by Gisela Hausmann

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Tuesday, May 26, 2015

The Project Management Triangle applied to Winning Customers

#ProjectManagment #scope #quality #time #costs

  • Copyright: winui/Shutterstock 
Very few people know that my Alma Mater is located in the Imperial Palace in Vienna. The University of Vienna’s Institute for Arts of Theater, Film, and Mass Media was founded in 1945, right after WWII ended. At the time, Vienna lay in ruins from the bombings but of course the Allies had spared the Imperial Palace. Therefore the palace was the perfect location for the new university institute.

One of the institute’s reference libraries was located in the Albertina building (today an art museum), which borders the Imperial Palace. This reference library was open only once per week, on Wednesdays from 3:00 to 5:00 p.m. That’s right; this particular library was open only for two hours per week. Admittedly, not too many students visited there. Probably, funding was short.

This reference library’s books could not be lent out but had to be read in the small reading room. Why do I still remember this, twenty-seven years later?

Because I visited there - every Wednesday - for weeks.

At this reference library, books were locked away; a clerk had to retrieve them from a backroom where they were stored. This specialized library had only one clerk, who helped visitors on a first come first serve basis. Since I was in a hurry to graduate, I had to come up with a plan to obtain the needed references fastest.

The clerk was an elderly lady who had a limp. To gather a dozen, typically heavy, reference books and bring them to the counter could take her twenty minutes. That meant, fifteen percent of the entire visitor time might be spent on waiting for her to deliver the books of only the first visitor.

If I wanted to proceed according to my plan I simply could not allow any student to beat me to being the first person to receive books. So, I arrived every Wednesday an hour early, at 2:00 p.m. Sitting on the cold stone stairs in front of the door, I studied while I waited. On many Wednesdays, one or two other students arrived closer to 3:00 o’clock. If I saw the same student twice, the following week I made an effort of showing up even earlier. I figured that one of them would try to beat me.

As soon as I received the books, I leafed through them and inserted paper strips (sticky notes were not allowed) to mark the needed information. Promptly at 4:15 p.m., I began to copy all relevant pages. Copying was not a quick process; the library had posted procedures to be followed. Wrinkling a page might get a student expelled. Each copy cost ten cents; adjusted for inflation, that would be 21 cents per copy today. Still, the investment saved me from having to take notes and enabled me to make best use of the short time frame.

These were the days when I learned the value of PROJECT MANAGEMENT and THOROUGH RESEARCH. If I forgot to look up something, I had to wait an entire week to get access to the library again. If I did not check the page precisely, I might come home and find out that the text was referring to other text printed on pages that I had not copied. Only once, at the beginning of my research, I had to ask the clerk to pull the same book a second time.


The project management triangle shows that we cannot execute projects of high quality also cheaply and quickly. At any given moment, at least one of the three cornerstones (scope/quality, time, costs) is a constraint. In this instance, my constraint was time. While the quality of my thesis would always be the result of how much work I put into it, the “time I was able spend at the library” was the real constraint. To overcome this hurdle, I needed to spend a lot of money for copying every bit of information.

The lesson learned from executing this project was much more valuable than what I learned about the topic of my thesis.

Having literally been in the trenches of scientific research, waiting on cold stone stairs, leafing through thousands of pages, copying hundreds of pages and keeping them in order, I am baffled that today so many people skip looking up omnipresent information. Today, one click with a mouse would do the trick yet so many people don’t invest that little time.  

For instance, just recently I received an amazing e-mail from an e-book cover designer. As an e-mail evangelist, I have high standards; and even though I don’t like canned e-mails, I will admit that e-mail was the most beautifully written “canned” e-mail I ever read. It featured the following, very elegantly written lines:

***
“… Branding the author is imperative, the designer is responsible for presenting their image as a first impression to the public, special thought and time should go into font, color scheme and placement.
As a designer I feel that hearing the heart of the story from you, the author, your passion for your creation fuels my creativity and design process…”
***

Doesn’t this e-mail sound great?  Its writer seems to address authors’ (my) needs.

Still, I would not even open this designer’s website and check out his work. That’s because I know for a fact that this designer did not make the effort of clicking his mouse only ONCE – to look at MY website. This effort would have taken no longer than three seconds.



These are covers of my books.

I already publish books under my own brand of  “naked”’ books; they are non-fiction books, and with the exception of one, they are not story books. 

So, what branding and hearing the story was this designer referring to?

Quite obviously, he did not invest the minimal effort of clicking the link to my website but was fishing for business with his standard e-mail.

Of course the designer could argue that clicking the link to every author’s website would cost too much time and therefore shooting blind e-mails without checking is the more efficient strategy.

Then again, typically authors, who publish more than one book use the same cover designer again and again.  Because of that, more likely than not, their books will be branded and will have the same style. Consequently, any authors who publish often and consistently will have the same reaction as I had when I read this canned e-mail.

 “What is this designer talking about? My books have a branded look.”

Obviously, all authors know their book covers and the thought process that led to their creation; only the cover designer who did not look does not.

The remaining authors, who may have published one book or who are only about to publish in the near future, might be swayed by a beautiful canned e-mail. They do not have a branded line.

But are they the best customers for the cover designer?

These authors may publish only one book every three years. Heck, they might even be frustrated if the first book doesn’t take off and never write another one.

So, therefore, wouldn’t the cover designer be better off, checking out every author’s website, see if he finds authors, who publish a branded line, make suggestions for improving the line and thereby hopefully pull ashore customers who are ideal customers?

Let’s call the cover designer’s efforts to win new customers a “project”, and look at it from that angle.

The best (HIGH QUALITY ) customers for a cover designer are authors who publish books frequently; in other words, they can become repeat customers. Let’s remember that the SCOPE OF THE DESIGNER’S WORK is the same, whether the book is good or bad, or long or short, a bestseller or only a mediocre selling book.

To find these high quality customers, the cover designer can spend money/ COSTS (e.g. for ads) or invest TIME contacting authors like me when he finds lists at Goodreads or other online forums. 

But here is the catch – Time is Money, too.

If the author is trying to SAVE money by contacting authors directly he should not WASTE time/money by sending the wrong emails to his potential customers.

It is like they say in project management courses: You can’t execute a high quality project by doing it quickly and cheaply.


© May 25, 2015 by Gisela Hausmann
~~*~~

Multi award-winning motivational indie author Gisela Hausmann published the following books under her own 'naked' brand.  


  • "NAKED WORDS: The Effective 157-Word Email"
  • "Naked Truths About Getting Book Reviews"
  • "Naked News for Indie Authors: How NOT to Waste Your Marketing $$$"
  • "Naked News for Indie Authors: How To Get on TV"
  • "Naked Determination, 41 Stories About Overcoming Fear"
  • "Naked Elaboration: Our Time to 'Fix Things' Is Running Out"


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© May 25, 2015 by Gisela Hausmann

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Wednesday, May 20, 2015

Do NOT hire a publicist to get on TV - You can do this Yourself!

In my early twenties, I worked in the movie industry. Mostly I worked as a production manager, thus I was not involved in the artistic process. It was my job to get permits for locations, lock off streets, even have cars towed, secure parking, and keep the team happy by ensuring that food arrived on time and any and all problems were solved. My work paused when somebody called “All quiet please – Lights – Camera – Action” and began only again after the director called “Cut.” That gave me time to watch and study the director and the actors work. Sometimes, we shot and re-shot the same scene about a dozen times until it was perfect (in the eyes of the director).


These days, these experiences are my biggest handicap when I myself am on TV. The second after I say a sentence, I know how it could have been said better and I worry about my hair and posture constantly. There is no director’s assistant who signals with wind-milling arms somewhere in the background. I know how it could be done perfectly, yet I never get there.

Most recently I have published four ‘naked’ (meaning no-fluff) books which shed light on many problems indie authors face. The books also explain how to solve these issues cheaply and more effectively. One of these four books, “Naked News for Indie Authors: How to Get on TV,” elaborates on that indie authors should NOT hire a publicist because they themselves can pitch TV stations much more effectively. This book is not getting too many reviews. That’s not because it is not selling; it is probably because the readers, indie authors, are intimidated. They see and read the plan and the path. And then, they begin worry, just like I worry every single time I enter a studio.

“Can I really do this?”

“What if I mess up?”

“Maybe I should just wait.”

I have been on local TV four times. Just recently an anchor has asked me to be her to-go expert, which means I am getting to be on TV more often. Here is the gist of my knowledge.

  • Everybody (not only indie authors) can get on local TV easily.
  • All it takes is to pitch a TV-station properly.
  • You must offer yourself as a “local expert” when you pitch a TV-station, because that tells the anchor that you are somebody who is not a one-time passer through but you could be his or her to-go person in the future.
  • Shooting a 30 second commercial takes three days (with about 15 people/staff working on it)
  • Shooting a 30 second movie sequence takes three hours (with up to 50 people staff working on it)
  • Shooting 30 seconds for TV takes 30 seconds (with 3-4 people/staff working on it)
  • Therefore you can never be perfect, just like I can’t. It takes years of practice to achieve perfection and all TV anchors know that, because they have done it.
  • Local TV anchors need to-go people. If they’d show only syndicated program from the main TV station, there would be no need for their own jobs. Thus they will always prefer to invite a local expert.
  • You should try to get on TV at least one time. Even if you mess up, you can pull a screen print which you can put on your website, thereby adding “expert on TV” to your portfolio. The picture won’t talk but will look impressive.  
  • Thus, throw all “what-if” thoughts out the door, and pitch a TV-station.

“Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” - Mark Twain
Here in this video you can see

  • Me, not too perfect (It was extremely humid and my hair did not want to cooperate)
  • One of the anchors messing up
  • The beautiful "commercial" the TV station presented about one of my books

You can have that for your book too. 


For details how to pitch professionally please read my book "Naked News for Indie Authors: How To Get on TV"

~~*~~

Multi award-winning motivational indie author Gisela Hausmann published the following books under her own 'naked' brand.  

"NAKED WORDS: The Effective 157-Word Email"
"Naked Truths About Getting Book Reviews"
"Naked News for Indie Authors: How NOT to Waste Your Marketing $$$"
"Naked News for Indie Authors: How To Get on TV"
"Naked Determination, 41 Stories About Overcoming Fear"
"Naked Elaboration: Our Time to 'Fix Things' Is Running Out"



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Saturday, March 28, 2015

Why you have to be careful when checking out #free materials on the web, e.g. how to connect on Linkedin

#email #DirectMail #communicaton #LinkedIn


This screen print comes from an expert's #free educational materials. It is supposed to teach how to use Linkedin best.
Unfortunately, it is riddled with mistakes.

1.        “I…I…” => This email is all about the sender and not about the recipient. This mail has only three sentences. Two of them begin with the word “I”. The word “your” comes up only once and is used incorrectly.

2.        This short  e-mail contains two grammatical errors. “Your” is used incorrectly, it should be “you are interest-ED.” The sentence is also missing a comma. 

3.        Never suggest things like “otherwise please ignore” because a) the recipient knows that anyway and b) by mentioning it, the sender is in fact reminding the recipient that he should ignore this note.

4.        Never write “thanks” but “Thank-you”, "Thanks" is too informal at this stage; obviously the sender does not know the recipient.  

In short: This "expert" does not know how to properly connect on Linkedin. This mini-lesson does not teach anything, with the exception of how-not-to do it.

You get what you pay for and this ' #free lesson” is simply not good.


~*~

Gisela Hausmann is an Email Evangelist, who has analyzed 100,000+ emails for effectiveness and personal appeal. 


Writing best emails is the fastest way to achieving professional goals because everybody appreciates good communicators. 

Gisela graduated with a master's degree in Film & Mass Media from the University of Vienna, Austria.

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