5 - How to fix the presidential candidates’ e-mails’ subject lines?
Sadly, the two people whose e-mails asking for donations I was hoping to read did not share a page from their playbook. So far, neither Carly Fiorina nor Donald Trump sent an e-mail to that effect.
Obviously, I would have been very interested in these candidates' requests for donations because both of them worked in “big business.”
Not only was Carly Fiorina CEO of Hewlett-Packard (HP) from 1999 to 2005, she was also an adviser to John McCain's 2008 presidential campaign.
As for Donald Trump, I believe he cleared up his financial status (...“I am rich”...) on TV, multiple times. Still, I would have loved to see how he would phrase such a request, and what amount he would be asking for.
Obviously, I also haven't received any e-mails with requests for donations from George Pataki, Jim Gilmore, Jim Webb, Rick Perry, and Scott Walker because they haven't sent me any e-mails at all. I leave it to your guesses how these candidates fund their campaigns.
That being said, there are various approaches to ask for money. Please see them here (names of senders omitted).
The GRASSROOTS approach
I want you to be a part of that. Will you chip in $1 or more to become a founding donor of ...x...?
Now will you chip in $1 or more to support this work?
Can you take the next step and contribute $5 to our campaign?
The EXPLANATION approach
Make a donation today!! We have a long road ahead and we can’t do it without you.
Can you donate $20 today to make sure your voice is heard?
Help us get this campaign started on the right foot by contributing $10, 25 or $50.
The HERE-IS-ALSO-YOUR-WAY-OUT approach
Click here to give $7 to help fund our campaign if you haven’t already donated.
The VAGUE-ARGUMENT approach
Please help us spread the word by making a donation today.
The ANY-AMOUNT approach
Now, I ask you to help us close out August in the strongest way possible. You can do so right now by making a secure donation of any amount, big or small.
The CREATIVELY-CHOSEN-NUMBER approach
P.S. Please chip in a contribution of $20.16 to help me defeat the Washington Machine and take our country back!
The RANDOM-NUMBER approach
Can you chip in $50 right now so we can capitalize on this momentum?
If two people from zip code 29609 donate just $20 each, we’ll be on our way to hitting our end of month goal.
[Why 2 people from my zip code?]
The REVERSE-COUNTDOWN approach
That’s why I’m asking you to stand behind him with a gift of $100, $50, or $25. (sent by one of the candidate's relatives)
The SLIGHTLY-PUSHY approach
If you're with me, chip in $1 or more before midnight tonight:
All you have to do is chip in $3 or more right now to enter.
Will you take the next step and support ...X’s... campaign by clicking here and making a donation of $7 or more? (sent by a campaign manager, not the candidate)
We need you to chip in $5, $25, or even $50 in order to hit our mark. Will you?
The TRYING-TO-MOTIVATE approach
Donate! Your donation will help put organizers in the field and give this campaign the resources it needs to get off to a strong start in these crucial first months.
If you want to send the Washington machine another message, please consider a $5 donation.
Your donation of at least $10 will help us cover the printing and shipping costs. Please follow this link to chip in $10 or more and we will put 5 stickers in the mail to you right away!
PS: Can I count on you right now, Friend? Will you please chip in $15, $25, $50 or more to help guarantee we hit our critical monthly goal?
The ad will be targeted online to voters across Iowa for the next week. Can you chip in $25 right now so we can keep it running and make sure more people see it?
$55. That’s all it will cost for our ad to run one time in important early states like Iowa. Just $55! Can I count on you to make a $55 contribution right now?
The CREATIVELY-SELECTED-PRIZE approach
I'm asking you to pitch in to help build this campaign today – even if it's just $1 – and put your name on our brand new Donor Wall here at campaign HQ.
If you'd like us to include the name of your child or grandchild on my bus, please act now and make a donation of $50 or more.
The ATTACK-QUESTION approach
Chip in $10, $5, or $3, or whatever you can afford to ensure we have the momentum we need to beat Hillary Clinton in 2016. Every dollar counts.
The WHATEVER-YOU-CAN approach
Contribute! By chipping in just $1 or whatever you can, you’ll help give the campaign the resources it needs to get off to a strong start in the early primaries and caucuses.
Can you chip in $1—or whatever you can—to help me share our message about these awful crimes ....?
Will you help us send a message to the mainstream media that it’s the hard work at the grassroots level — not big money Super PACs — that’ll decide the outcome of this election by chipping in $9.90 or whatever you can on September 1?
The I-AM-NOT-EVEN-TALKING-ABOUT-MONEY approach
If you haven’t already, please be sure to visit our online store for the latest items like shirts, hats and bumper stickers! Visit:
and, last but not least:
The BOLD-LET'S-SEE-IF-IT-WORKS approach
Will you contribute $25, $50, $100, $250, $1,000, or even the maximum $2,700?
Which approach works best for you? Please share in the comments.
E-mail evangelist Gisela Hausmann is author of “Naked Words 2.0 The Effective 157-Word Email”, which was featured in the August edition of the SUCCESS MAGAZINE. She publishes books under her "naked (meaning no-fluff)” brand of books.
Opinions expressed are solely my own.- Gisela Hausmann
© 2015 by Gisela Hausmann
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