Monday, September 29, 2014

Is it really a good idea to keep 'producing content... content... content'?


#blogs, #new, #content, #excitement 


These days we hear much too often, "Produce content, content, content...", "Blog often...". "Share content on social media - often", and that is what most people do. Inevitably, many blogs sound similar. All of us will read blogs and wonder, "Didn't I read something similar last week?"

If we catch the same blog author repeatedly blogging similar content as the next blogger, we begin to believe that one of them may have read another blogger's findings. After 'getting inspired' the blogger could have blogged his/her own wisdom, which may be very similar to the original blogger's findings. That's when we start ignoring a blogger, who we feel does not add anything new to the topic. 

Additionally, if a business owner blogs too much, we have to wonder, how  s/he finds the time to write these blogs. Does this person have a ghost writer? Whose ideas are we reading?  Lastly, in the days of e-publishing anybody can publish an ebook. Why would anybody spread his or her best knowledge for free, non stop? 

Printing money causes inflation. Sharing too much content devalues words or minimizes their effect.

When, on June 6, the CIA posted its first 'official' tweet 300K people shared it. Even the CIA's thank-you-tweet was retweeted by 15K. In the month of September the CIA tweeted about once per day and about 300 people retweeted each tweet. 

People seek the rare and special. We get excited about new ideas and concepts we have not heard yet. 
~*~

Gisela Hausmann is an award-winning author of inspirational story books including "Blogs are Like Chewing Gum - There's Got to Be Something to Chew on" She graduated with a masters degree in Arts of Mass Media from the University of Vienna, Austria.

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© 2014 by Gisela Hausmann, All rights reserved.



Sunday, September 21, 2014

The #SocialMedia Spine - 5 tips for becoming a better influencer

#SocialMedia #sharing #naked 


'Social Media Spine' by Gisela Hausmann

This morning I noticed a social media friend's request asking to support one of her friends' projects. Below the posting two people had already commented, "Great Project" and "Cool :)) Thx for sharing". 

Since two people had commented within half an hour of the posting being published this project had to be interesting. I clicked the link...

It did not work. 

I tried to open the site in another browser but the link still did not work. Quickly, I sent my social-media-friend a short note, hoping that she would get to read it soon. 

What about the two people, who commented, but obviously did not try to open the link? They probably thought simply handing out praise would make them look good. But did it? 

People who post time sensitive information know this type of social media activity all too well: days after a deadline has passed, some people will still share the not-so-new-news, because they don't really look or read but only "share or retweet". Moreover, probably most of these automatic sharers' and re-tweeters' contacts already know that many of the shared postings may have expired, and events may have passed. 

Doing the right thing has power.-- Laura Linney

Here are 5 ways to become a more effective participant on social media platforms:

  1. Look at every posting before you repost (Think of it as the buckling up on the worldwide web: Always do it, just in case)                                                                                                                                                                     
  2. Don't waste your (or others) time by posting nondescript flattery, one meaningful comment will get you further than 100 uninspiring praises                                                                                                     
  3. If you don't want to share your honest opinion, don't share it at all                                                              
  4. Take the extra step if you notice a problem. Chances are your quick action will be appreciated                                                                                                                                                                         
  5. Do the right thing. Whether you do or don't use best practices to share social media content, social media will reveal it

~*~

Gisela Hausmann is the author of 15 books, including multi award-winning 'Naked Determination, 41 Stories About Overcoming Fear'. Born in Vienna Austria, she graduated with a masters degree in Arts of Film and Mass Media from the University of Vienna.



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Tuesday, September 16, 2014

#NAKED products wanted...

#naked, #books, #foods, #mindset, 



There was a time when the word 'naked' was scandalous, people did not speak of it. No author would use that word in a book title unless he wanted to raise attention, in an almost scandalous fashion.


Here are the few memorable titles from earlier days.

  • The Naked and the Dead by Norman Mailer, 1948  
  • The Naked Communist by W. Cleon Skousen, 1962
  • The Naked Capitalist  by W. Cleon Skousen, 1962
  • Naked Lunch, William S. Burroughs, James Grauerholz, Barry Miles and David Ulin, 1964


However, there is really nothing scandalous about the word 'naked'. It has lots of meanings, including:
  • bare of any covering, overlying matter, vegetation, foliage, or the like:
  • without the customary covering, container, or protection
  • (of the eye, sight, etc.) unassisted by a microscope, telescope, or other instrument: visible to the naked eye

It took about fifty years until that idea settled in. In the first decade of the 21st century three brave people published books titled:
  • Ageless: The Naked Truth About Bioidentical Hormones by Suzanne Somers (Oct 10, 2006) 
  • Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel (May 5, 2008)
  • The Naked Gospel: Truth You May Never Hear in Church by Andrew Farley (Aug 25, 2009) 
  • (At least I have not been able to find any others)

The food industry followed. Certain industries recognized that in this day and age people have a desire to digest NAKED THOUGHTS and NAKED FOODS: 'bare of any covering', 'without the customary covering, container, or protection', and 'visible to the naked eye'.

Personally, I caught on after I found out about the restaurant chain Naked Pizza. In the original edition of my book, 'Naked Determination' I wrote:

(excerpt)
NAKED Pizza. N a k e d ?  
When I first heard the name I had actually checked the dictionary, right there at the office, to see if they could use the word naked the way they did. Indeed, the dictionary had proven them right: Another definition than the typical one was, without the customary covering or bare of something.  
Wasn’t this what so many people desired in the 21st century? Yes, it was! Was that part of Naked Pizza’s incredible success? That with one single word they could relate what they were about… We had enough of flowering political phrases, swayed media, unhealthy additives… we, the people of the 21st century, like things straight forward. We like things naked because naked means bare off additives
I thought about other naked products: Naked Juice and Naked Coconut Water (I drink these juices… all the time), Bear Naked All Natural Granola… there were even Get Naked Low Calorie Biscuits for Dogs… And this was probably only the beginning… 
Could it be that naked would be the new mantra word of the 21st century?
My book would be without additives… naked…  
I had my title! 

Sadly, two of these paragraphs had to be eliminated from my book because two lawsuits, one against Naked Juice and another one against  Bear Naked, Inc. made it impossible for me to keep these words in my naked book. If my book was to be naked, I could only mention companies, who shared my spirit and understanding of the word. Thus, I replaced the paragraphs with: 
(exceprt) 
This quality, being “bare of something” is powerful and vulnerable at the same time. 
That is probably why the word naked is hardly used in typical conversations. It takes guts to say it out loud. The most unusual occasion where this word was spoken was probably Steve Jobs' famous commencement address at the distinguished University of Stanford. I knew this speech almost word by word. Steve Jobs had told graduates that if one feels naked there is no reason not to follow one's heart.... 

The good news is: more and more people share that spirit. 

Today everybody can see a growing market of buyers, who desire to 'digest' naked products - naked information, knowledge, food for the brain, and foods for the stomach. Naturally, these consumers have well defined concepts of what naked means. That is because they are tired of dealing with products, which have the customary covering. It remains to be seen when that trend widens to other products. 

Times have changed too.
Fifty years ago, the mindset 'determination' was good enough to accomplish most anything. Today, it takes naked determination and people are developing it.



Gisela Hausmann is author of the multi-award-winning book "Naked Determination, 41 Stories About Overcoming Fear".






Award-winning Gisela Hausmann is the author of 15 books. Born in Vienna Austria, she graduated with a masters degree in Arts of Film and Mass Media from the University of Vienna.

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If you enjoyed reading this blog please share using the links at the very bottom of this blog. Thank-you!
© 2014 by Gisela Hausmann, All rights reserved.

Below featured lists are probably not an all-inclusive lists, but I was still surprised how many book titles and food items I could dig up easily, as well as how the number of products, which feature the word 'naked' in their title climbs steadily. 

'NAKED' BOOKS:

2006
  1. Ageless: The Naked Truth About Bioidentical Hormones by Suzanne Somers (Oct 10, 2006) 

2008
  1. Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel (May 5, 2008)

2009
  1. The Naked Gospel: Truth You May Never Hear in Church by Andrew Farley (Aug 25, 2009) 

2010
  1. Naked Eggs and Flying Potatoes: Unforgettable Experiments That Make Science Fun by Steve Spangler, Debbie Leibold and Shawn Campbell (Sep 1, 2010) 
  2. The Naked Presenter: Delivering Powerful Presentations With or Without Slides (Voices That Matter) by Garr Reynolds (Nov 29, 2010)

2011


  1. Naked Spirituality: A Life with God in 12 Simple Words by Brian D. McLaren (Mar 15, 2011) 
  2. Naked And Not Ashamed: We've Been Afraid to Reveal What God Longs to Heal by T. D. Jakes (Jul 28, 2011)

2012
  1. Naked!: How to Find the Perfect Partner by Revealing Your True Self by David Wygant (Jan 15, 2012)
  2. Naked Forex: High-Probability Techniques for Trading Without Indicators (Wiley Trading) by Alex Nekritin and Walter Peters (Jan 25, 2012)  
  3. Naked Determination, 41 Stories About Overcoming Fear (Oct 26, 2012) 
  4. Naked Statistics: Stripping the Dread from the Data by Charles Wheelan (Dec 31, 2012) 

2013

  1. Naked Filmmaking: How To Make A Feature-Length Film - Without A Crew - For $10,000-$6,000 Or Less Revised & Expanded... by Mike Carroll (Apr 3, 2013) 
  2. The Naked Roommate: And 107 Other Issues You Might Run Into in College by Harlan Cohen (Apr 23, 2013)
  3. The Naked Blogger - 5 Steps to successful online journal writing: How to start a blog - Become a successful blogger... by Zack Winston (Nov 10, 2013) 

2014
  1. Hot, Naked and Awake: Notes From the Burning Edge of Menopause by Erica Ferencik (Jan 4, 2014) 
  2. The Naked Truth about Pregnancy and Childbirth by Jenny McCarthy (Jan 7, 2014)
  3. Being Naked: My Enjoyable Experiences As A Naturist by Sally Dali (Jan 20, 2014) 
  4. Don't Go To Work Naked!: Dress right for work every time, all the time: for men by Parker Geiger and Ricardo Trigueiro (Feb 21, 2014)
  5. Naked: The mystery of openness in marriage by Noruwa J Edokpolo (Mar 7, 2014) 
  6. Naked at the Podium: The Writer's Guide to Successful Readings: How to use drama as a tool to give dynamic readings... by Peter Kahle and Melanie Workhoven (Mar 25, 2014)
  7. Get Naked in the Kitchen: Healthy Recipes That Are Proud To Bare It All by Briana Santoro (Apr 3, 2014)
  8. Naked Emperors: Criticisms of English Contemporary Art by Brian Sewell (Apr 13, 2014) 
  9. Naked: Stripped by a Man and Hurricane Katrina by Julie Freed (Apr 17, 2014) 
  10. The Naked Jesus: A Journey Out of Christianity and into Christ by John Casimir O'Keefe (Jun 2, 2014)
  11. Naked: Botanical Recipes for Healthy Skin by Elaine Sheff (Jun 3, 2014) 
  12. Still Naked: Thoughts and Feelings of a Dedicated Naturist by Sally Dali (Jun 22, 2014)
  13. Naked Parenting: 7 Keys to Raising Kids with Confidence by Leah DeCesare (Jul 8, 2014) 
  14. Naked Feet Leadership: Real People Leading in Extraordinary Ways by Lisa Shasky and Cyndi Streid (Jul 25, 2014) 
  15. The Naked Socialist: Socialism Taught with The 5000 Year Leap Principles (The Naked Series Book 3) by Paul B. Skousen, Mrs. W. Cleon Skousen and Arnold Friberg (Aug 7, 2014) 
  16. Naked in the Wind: Chemo, hairloss and deceit by Shirley Ledlie (Aug 11, 2014)
  17. The Naked CEO: The Truth You Need to Build a Big Life by Alex Malley (Dec 16, 2014)

'NAKED' FOODS:

  • Naked Variety Pack Juice Smoothie 8 Mighty Mango 
  • Naked All Natural Granola, Fruit and Nut 
  • Fat Mama's Knock-You Naked Margarita Mix  
  • "Naked" Kale - Plain Vegan Cheese Flavor  
  • Stacy's Pita Chips, Simply Naked 
  • Raw Naked Wild Honey, 100 Percent Pure Califonia Honey 
  • Popcornopolis Nearly Naked Popcorn  
  • 2011 Naked Winery Dominatrix Pinot Noir 750 mL
  • Naked Winery Fireside Lovin Mixed Pack 
  • Nakd Cashew Cookie Bar 35 g  
  • Bear Naked Morning Power Packs Peak Protein  
  • Buderim Naked Ginger  
  • NakedMe Tea Detox kit 14 Days
  • Ginnybakes Organic and Gluten Free Cookie Go Packs, Naked Love Butter Crisp 
  • Naked Infusions Organic Gourmet Salsa Signature Ripe Tomato  
  • Way Better Snacks Simply Naked No Salt Blues Tortilla Chips 
  • Quorn Foods Meat Free Naked Chicken Cutlet 

Award-winning Gisela Hausmann is the author of 15 books. Born in Vienna Austria, she graduated with a masters degree in Arts of Film and Mass Media from the University of Vienna.

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© 2014 by Gisela Hausmann, All rights reserved.

Wednesday, August 13, 2014

What would Robin Williams say, if he could have 10 seconds on air, right now?


You miss him, I miss him, the world misses him, his friends, and most importantly, his family misses him, more than any of us can imagine. 

Robin Williams was sooo funny! My late husband was so funny too. I remember seeing with my own eyes, when at a get-together two people fell off their chairs, while laughing about my late husband's jokes.

Robin Williams was outspoken. He packaged important messages into funny words. 

Depression is a terrible condition.  It makes people want to be quiet, not talk, not move, not do anything. 

I have had depression, after my husband's death, though it was not clinical depression.

Many people around us are a little bit depressed. Many people are lonely, including some of our friends. 

Here is what helps: Never ask "What happened?" Talk about something in the future, something good, that will be coming... There always will be something. Friends can help people with light depression by helping them to believe. To overcome light depression people have to focus on good things coming. They have to gain a positive outlook. If that does not happen, many light depressions can add up to big depression.

I believe if Robin Williams could come back for 10 seconds, he would say: "Call that friend you haven’t heard from in weeks, or even months… Take him out, talk about something in the future... If the friend does not want to go out, say 'You don't have to dress up, we are just going to a burger joint'..."

It is not about big action, it's about calling and sharing a moment in time, focus on a future, which becomes an option again because of your call.
 ~*~

Gisela Hausmann is an award-winning author of inspirational story books. She graduated with a masters degree in Arts of Mass Media from the University of Vienna, Austria.
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© 2014 by Gisela Hausmann, All rights reserved.

Friday, July 18, 2014

The easiest Path to Success = Reducing Opportunities to Fail

#success, #determination,

'A journey of a thousand miles begins with the first step'. Lao Tzu

While that is true, most of us find that “keep walking the path” is a lot harder than “starting the journey”. Trying to lose weight is an excellent example. It is a goal millions of people aim for. Everybody, who goes to a gym, knows that January 5th is the busiest day of the year at gyms nationwide.. Only a month later everything is as it always was. What happened to the New Year’s resolutions? Why did so many people give up? I think it is because they are making things too difficult for themselves. 

One of my friends took a different approach. Akila is one of my Egyptian friends in Vienna, Austria. We spent a lot of time together in the Eighties. 

“Wow”, I noticed one day, “You look great! How much weight did you lose?” 

“23 lbs in the last six weeks!” Akila announced proudly. 

“How did you do that so quickly… Which diet did you do?” 

“Oh, diets are too complicated for me,” Akila said, “all I did was to cut the appetizers, and I now walk the stairs to our apartment instead of taking the elevator.” 

To understand how perfect this concept was, one has to know a bit about Akila’s lifestyle. Her Egyptian family was very social. Every other weekend they had some kind of get-together or attended one of their friends’ parties. As customary in their home country, tables were always loaded with tasty appetizers, to be followed by an excellent dinner. 

Akila decided to simply pass on the appetizers. That allowed her to still have dinner with her friends and not appear anti-social. Honoring her home country’s culture at the time, Akila did not join a gym, where most members dressed like Jamie Lee Curtis and John Travolta in the movie “Perfect” (1985). She also substituted the Stairmaster by walking real stairs a few times per day. 

Akila’s success came from the decision to create her own two simple rules, which she could follow easily. Had Akila decided to skip the great parties she might have felt isolated. Had she decided to enroll into a gym, she (or her parents) might have felt uncomfortable. Both of these feelings deter all of us from following through, even if we do take the first step

Achieving solid and continuing success is a lot about reducing opportunities to fail.

Tailoring your action plan to your lifestyle:

  • puts YOU in charge of your destiny rather than some program, whose creator knows nothing about you and your lifestyle
  • gives you the opportunity to avoid personal issues, which is a requirement for lasting change

So, if you feel intimidated by men with ripped six-packs don’t buy a membership at a gym, but maybe start rowing, which you can do alone, on a lake. 

If you hate working for a corporate giant, but aren’t sure that you really want to run your own business, don’t overcome the hurdle of actually starting your own business, but hire at a small business, where you’ll have more space (and influence) than in the cubicle at your old workplace. 

Here is an interesting detail, which is not too well known:

Lao-Tzu’s famous quote is not a correct translation. The exact translation is:

"The journey of a thousand miles begins beneath one's feet."

The space “beneath your feet” is your space. Lao-Tzu meant to say we have to start our journeys from our turf.
~*~

Gisela Hausmann is an award-winning author of inspirational story books.She graduated with a masters degree in Arts of Mass Media from the University of Vienna, Austria.
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© 2014 by Gisela Hausmann, All rights reserved.


Monday, July 14, 2014

It's the unexpected surprises, which keep us going...

#surprise, #SocialMedia, 


 
[The content of this video is owned by third parties and they retain the right to any properties you are about to view]


I have got news for Mr. Forrester and Jamal: an unexpected gift is not only the key to a woman's heart but to everybody's heart. 

All of us get disappointed, overlooked, ignored... Then again, getting disappointed is nothing new. Countless quotes from famous people throughout the ages speak for themselves.

Disappointments are to the soul what the thunderstorm is to the air. --
Friedrich von Schiller (1759-1805)

Still, something has changed - the magnitude of our somber feelings.

As we have moved on from having a circle of friends and acquaintances to having an additional crowd of social media friends our disappointments have multiplied too. More than one study have proven that looking at social media posts of others does not make us really happy.

Just recently I read an author friend's blog, which was somewhat distressing. In his blog my friend was asking himself and his readers if what he did made any sense at all. He blogged (a lot more often than I do), he networked, connected and communicated, but... he did not get the reaction he hoped for.

While my friend is neither a Hemingway nor a Shakespeare his honest and personal blog had a quality, which gave me the right push to get out of my comfort zone and ponder the problem. Was he not well-known enough? [He had 5,000+ followers on twitter] Was his material not good enough? [I had read one of his books and thought it was fabulously suspenseful.] Lastly, did "more famous tweeps" experience the same problem?  There was only way to find out and it would be laborious.

I went on to look through three well known people's entire twitter feed. Each of them had between 12,000 and 43,000 followers and all of tweeted often. My findings were astonishing. These people's individual tweets had 7 RT's at most, with many tweets prompting no RT. My friend was in excellent company.

I know... I know... Instead of "blasting messages" we are supposed to use social media to "form connections". Gary Vaynerchuk had become famous with his "Ask what I can I do for you?" Maybe these three people did not do that? In fact, I know that neither of them asked this question in the last 30 days because I read all of their tweets.

Then again, after Vaynerchuk published his findings years ago, everybody started copying the idea and not everybody meant it. I remember distinctly that in early 2013, shortly after I had published my book "Naked Determination", a well-known motivational speaker tweeted, "What can I do for you today?" His tweet rolled in right as I was reading new tweets. Then I humored myself with tweeting back "Pls endorse my inspirational book "Naked Determination". Will send copy asap so you can check if you like it".

LOL... LOL...
No, I never heard back.

Everyone can say I love you but not everyone really means it. So believe it when you feel it, not when you hear it! -- Unknown

"Feeling it" is an unexpected surprise. About the same time when I sent my tweet to this motivational speaker, a lady, with whom I had never exchanged a single tidbit of communication, had tweeted back, "Beautiful. Bought your book just now". A week later she had posted a review on Amazon. Now, about one-and-a-half years later, Anna* is about to publish her first book, an inspirational story book just like my own. How do I know? Even though I am really busy I have read it already. Does that surprise anyone?


The key to anybody's heart are unexpected surprises. We know pretty much everything else. The only thing we don't know is where the next unexpected surprise will come from.
~*~

Award-winning Gisela Hausmann is the author of 15 books. Born in Vienna Austria, she graduated with a masters degree in Arts of Film and Mass Media from the University of Vienna.

*Names have been changed to protect the privacy of others.

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© 2014 by Gisela Hausmann, All rights reserved.


Friday, July 11, 2014

Does nature deserve the same attention as the bodies of supermodels?

#nature, #photographs,#supermodels, #photoshopping



Before I get to the difference in attention toward pictures of nature and pictures of supermodels, I need to show that even the way how we experience taking pictures has changed.

I am attempting to show that in the "good old days" when a roll of film was expensive we did not care that much about "how perfect the picture was" we wanted to capture the moment. However, these days, when all of us can capture pictures digitally, plus we can alter the picture (models as well as nature) capturing the "real moment" is not good enough anymore.

It is a distant yet vivid memory for me: the special moments when somebody would take pictures in the Seventies. Then, pictures were never taken carelessly; it was too expensive. Still, people could not live without them. In 1970, Eastman Kodak, the same company, which today trades at 3 cents per share, was ranked #27 among the Fortune 500.

At least in Europe people took pictures only at special occasions; shooting all 36 pictures available on a roll of film could take months. If pictures weren't perfectly white balanced it didn't matter. The only thing that counted was that a precious keepsake had been created.

Even in the late Eighties taking pictures still had issues, especially for travelers. Film rolls came with ISO ratings of 100, 200, 400, 800, and 1000. The worse light conditions were (e.g. inside a castle or a museum) the higher the ISO rating had to be in order to shoot a fabulous picture. However, not all types of film were available in every country. If we had just loaded our camera with a new roll of film (e.g. ISO 100) we could not exchange it with another roll of film (e.g. ISO 200) if light conditions changed. It would have meant to waste precious film material, which we might not be able to buy. Therefore we had make a best guess when we loaded our camera with a new roll of film and then work with we had.

For instance my picture of a young artist creating an ice sculpture for the International Ice and Snow Festival in Harbin China, 1987 is shot on ISO 100 film though light conditions would have required film rated ISO 200. Still, I took the picture anyway and preserved a moment in time, which will never come back.

Today, cellphones with built-in cameras, memory cards, and Photoshop have changed everything. Capturing a moment is not a special occasion anymore. All difficulties are gone. I bet even in Harbin China memory cards are being sold in every corner store. Additionally, if I wanted to, I could create the sun in the upper left corner of this picture, thereby altering history.

This has become our way of life. Every day, we get to see altered pictures on websites and in our social media feeds. 

As our rivers, lakes, and oceans get dirtier, we see more depictions of gorgeous blue waters, even though these waters may have never been that blue, not even in the Seventies. And, though in real life we might see a perfectly blue sky only five to ten times per year, most nature pictures show what used to be called a "perfect picture day". I think this term is no longer being used, photoshopping has made it obsolete.

While our Facebook, Twitter, and especially Pinterest feeds show beautiful luscious green trees, in reality deforestation, droughts, heat waves, and climate change in general kill and threaten trees worldwide, including many that have outlived generations of people. Rarely ever do we get to see these authentic pictures in our various social  media feeds. The process of altering pictures creates a dangerous side effect,  the impression that "somewhere else" everything is ok even though we might know that the woods in our neighborhood are dying.

Sadly, while many organizations fight against altering the pictures of super-models and demand that that models are being shown the way they really look like, there is no such movement defending nature. Isn't nature our super-environment?

I treasure my childhood pictures because I own only 69 photographs of me between the ages 2 and 12. Will future generations have to treasure pictures of "real" natural environments the same way?

If you want to take a stand for nature please post unaltered pictures at your social media platforms, state where they were taken, and write "We need to keep these woods, lakes, rivers this beautiful", then SHARE!
~*~

Award-winning Gisela Hausmann is the author of 11 books. Born in Vienna Austria, she graduated with a masters degree in Arts of Film and Mass Media from the renown University of Vienna.

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© 2014 by Gisela Hausmann, All rights reserved.