There was a time when high school students learned how to write business letters. This part of the curriculum has not been updated and replaced with teaching how to write professional emails.
Additionally, most colleges teach email writing only as part of marketing courses.
As a result, most students are ill prepared for the professional world that awaits them.
Communication in the professional world:
- Workers spend about 11.2 hours or 28% of their workweek dealing with e-mails.
- Consistently, business owners and marketing people name email as their most powerful tool to convert potential customers into buying customers.
- International trade demands that sales people and service providers communicate with their customers around the world by email.
- A 2012 study by Pew Research Center showed that 63% of all teens say they exchange text messages every day whereas only 39% pick up the cell phone to call and only 6% use email as a way of communicating.
In short, teens do not practice email writing.
The result of this is that even a graduate student wrote me this email (apparently without doubts):
Dear Gisela,Thank you for ur reply.Ur idea sounds really good, I will think of making some more market research and convert my dissertation into an ebook...that would be very beneficial for my person...my name would be more recognisable ;)Anyway, I reckon u r a very busy person...but if you want, I could send you a set of questions I am addressing to various individuals about their reading experiences and views on print/ebook. It’s ten questions which need descriptive answering ;)Anyway, if you don’t want to get involved, that is absolutely fine :)I appreciate ur help already :)Thanks a lot for everything.Let me know what do you think of that.Looking forward to hearing from you.Best wishes,(name)
[Yes, I too wondered which college this graduate student attends.]
This is sad.
It is ironic that in the “olden days,” when competition wasn't as fierce as today, students were better prepared to communicate well in the business world.
Today, the average American student who attends public colleges wrecks up $26,600 in college debt by the time they graduate. If they marry another student, together they owe $53,200.
Getting a great job is the first step to paying off these debts, which is why learning how to write effective emails is so important.
Email evangelist Gisela Hausmann is the author of ‘NAKED WORDS 2.0 The Effective 157-Word Email’ and "NAKED TEXT Email-Writing Skills for Teenagers."
Her brand of ‘naked books’ tell things as they are - without fluff.
Gisela graduated with a master's degree in Film & Mass Media from the University of Vienna, Austria.
If you like this blog please share below. RYX6ZF8QT9YW
Copyright 2015 by Gisela Hausmann