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Sunday, July 26, 2015

40 minutes of free advice about writing best e-mails

https://itunes.apple.com/us/podcast/brutal-truth-about-sales-selling/id327760868

https://itunes.apple.com/us/podcast/brutal-truth-about-sales-selling/id327760868 

Listen to 40 minutes of FREE advice about how to write best marketing emails
Email evangelist Gisela Hausmann gets interviewed by
Brian Burns, Host of "The Brutal Truth About Sales & Selling" - PodCast 


E-mail is the most powerful tool in any business owner’s arsenal.
A well-written e-mail can help gain business
even if the recipient has no use for the sender’s product(s). 

~~*~~


Email evangelist Gisela Hausmann is the author of “Naked Words 2.0 The Effective 157-Word Email”and other naked no-fluff books. Her work is featured in the current edition of the SUCCESS magazine.

http://hyperurl.co/ehdi17
@Amazon  

RYX6ZF8QT9YW
© 2015 by Gisela Hausmann

If you enjoyed reading this blog please share below. 


Tuesday, July 21, 2015

YOU MUST LOOK AT THE WEBSITE or “How NOT to lose more than the business you never had”



The other day I received an e-mail from a cover designer offering me his/her services.

[OUCH, I write nonfiction books! Clearly this designer did not look at my website.]

Since I was in a particular good mood, I replied to the sender’s e-mail, informed him/her that I write nonfiction books, and suggested that s/he always check out the websites of the people s/he approaches.

The designer came back with


In my book “Naked Words 2.0 The Effective 157-Word Email,” I stipulate that readers can feel what senders think when they pen their e-mails. And, all of us do!

This sender was thinking, “I don’t care what you do. I want to sell you my services.”

How do I know?

“I… I… I…” – This most dangerous word in all e-mails gives away that the sender is only thinking about his/her own needs and not about the potential customer’s needs.

S/he still had not looked at my website. 

Otherwise s/he’d know that my books have a branded look. 

Once a look is branded, it’s branded. 

Not even the best designer in the world could sell the Coca Cola Company a “new BLUE or GREEN look” for their cans or suggest to replace the Coca Cola drinking polar bears with Coca Cola drinking camels. As a matter of fact, the R.J. Reynolds Tobacco, producer of Camel cigarettes, might get very upset about such an idea, for obvious reasons.  

Since I was still in my fabulous mood, I dropped the cover designer a note to that effect.

Now, FINALLY the cover designer looked at my website and came back with the below remark; plus s/he informed me that s/he was going to un-friend me a.s.a.p.  

It took two e-mails until the cover designer realized that s/he approached the wrong person. It wasn’t even that I did not want to give him/her any business; I cannot do it because if I change one cover, I will have to change all of them. 

What could the cover designer have done better?

  1. Look at every website of every person s/he contacts. 3 seconds of looking can save 10 minutes of writing e-mails.
  2. Think “you (customer) … you (customer)” while writing! It’ll help him/her address customers’ needs.
  3. Even if caught, figure out a way to use the situation to his/her advantage. 

Even as it was the cover designer could have easily fixed the situation by writing

  • Oops, I am sorry. Thank you for teaching me a valuable lesson. Though I design beautiful  (romantic/creepy/etc… ) covers, clearly you have no use for them. I hope you will see that I am eager to work and maybe recommend my work to author friends of yours… 
[Trying to get better contacts or different work.]


  • Sorry about that. Obviously you realized that I did not see that you have a branded line of books. I won’t make that mistake again. You seem to know a lot about branding. Would you be interested in writing a guest blog for my well-read blog? I have …x… subscribers….
[Trying to build a business relationship and gain ‘free content.’]


  • Thank you for correcting my mistake. I am following you now on …. Just shared three of your tweets/blogs/postings…  Hope you will follow me too and maybe share my tweets/blogs/postings too.
[Trying to build a business relationship and gain new followers.]

E-mail is the most powerful tool in any business owner’s arsenal. A well-written e-mail can help gain business even if the recipient has no use for the sender’s product(s). 

~~*~~


Email evangelist Gisela Hausmann is the author of “Naked Words 2.0 The Effective 157-Word Email”and other naked no-fluff books. Her work is featured in the current edition of the SUCCESS magazine.

http://hyperurl.co/ehdi17
@Amazon  

RYX6ZF8QT9YW
© 2015 by Gisela Hausmann

If you enjoyed reading this blog please share below. 



Thursday, July 16, 2015

Indie Authors! Are you going to try to get your book featured in your favorite magazine?




When authors browse magazines very often they ask themselves how it came about that this or that book was featured in their favorite magazine. Why this book and not theirs? 



In the good old days, before the Internet revolution, the answer was clear – a big publisher or an agent had convinced an editor to feature the book. 

Today, all of that is over. Indie has become “in.”  

Sundance Film Festival has turned from a low-profile venue for small-budget, independent movie makers to a festival attended by celebrities. Indie musicians start their career paths with their own YouTube channels, and indie authors’ books have landed on the bestseller lists.

Big media outlets report about indie activities. Indeed, I learned about “Fifty Shades of Grey” when I read about it in the New York Times. Now, that would have been unthinkable only twenty years ago.

Thus the question is, “How do you get big magazines to report about YOUR book/product?”

The simple answer is, “You send them an e-mail.” 

Out and over are the days when editors met with publishers and agents, held meetings, or went on business dinners; today the best way to connect is e-mail. 

That being said, lots of people already try to go that route and send request e-mails; worldwide a staggering 100 billion e-mails are being sent every day. However, statistically, only one in three gets opened. Of those, many or even most get deleted. Even if only one in three e-mails gets opened, that is still a distressing 33+ billions e-mails. 

To get their messages seen and considered, e-mail writers need to apply best practices, write interesting, exciting, AND personal e-mails. Personally, I work on my most important e-mails for half an hour to an hour. And, isn’t it worth it? 

In the olden and maybe not even so good days, an author, publisher might have to fly to New York City, pay for the flight, hotel, and other expenses; penning a perfect e-mail is much easier and can be much more effective

Aim high and “pen for the stars”. 

If you think about that you may have worked for 1,000 hours on writing your novel; it makes sense to invest another one or two or even three hours to introduce this book in the best possible way to the magazine where you would like to have it featured. 

For years, my favorite magazine has been the SUCCESS magazine. I read it religiously because it applies to my work. Thus, it can’t be a surprise that’s where I hoped to have my book “Naked Words 2.0 The Effective 157-Word Email” featured. I e-mailed the editors and heard back last February; it still took five months till I found my book on the same page 12, on which JK Rowling’s book “Very God  Lives” had been featured in the magazine’s May edition. 

Maybe the SUCCESS magazine isn’t your thing because you write cooking books, or you believe that your love story would be featured best in one of the many women’s magazines. 

(Please scroll to your country)
A very cool side effect of making it into one magazine is that immediately new opportunities arise. 

So, Go for it!

HAPPY E-MAIL WRITING!


















Gisela Hausmann is the author of “Naked Words 2.0 The Effective 157-Word Email”and other naked no-fluff books.
http://hyperurl.co/ehdi17
@Amazon  

RYX6ZF8QT9YW
© 2015 by Gisela Hausmann

If you enjoyed reading this blog please share below.