Most social media gurus recommend that professionals comment on influencers' LinkedIn blogs so they
a) might get noticed by the influencer-blogger
b) can help their own professional contacts by sharing valuable content
c) can polish their image/brand by adding valuable input, for all to see.
Still, maybe after reading an important blog you don't have to offer any insights because you are still digesting the blog's content.
Or, maybe you only want to comment so this blog will show up in your contact's LinkedIn news feed.
1) Posting unspecific acknowledgements like
- "Great blog. THX for sharing."
- "THX for sharing this valuable content."
- "Thanks for the insight!"
BETTER STRATEGY 1:
Don't comment on the blog at all.
Instead share the blog with your followers and announce, "Friends, please read this truly interest blog by @..." and copy the influencer-blogger. Though you don't add any valuable input, at least you make yourself look like a player.
2) Equally "revealing" is the comment:
* "THX, I will read this later..."
Nobody cares what you will do in the future. Basically, this response says, "I noted that you wrote this blog but I am not making time to read it."
BETTER STRATEGY 2:
Copy the URL so you will find the blog again. When you have time to study it respond with an insightful comment. The time frame does not matter. In fact, if you post your response two to three days later you help the influencer-blogger to get their blog seen on LinkedIn's news feeds again. Most influencer-bloggers will appreciate that.
BEST STRATEGY 3:
If you want to get noticed:
- Make time,
- study the blog in-depth,
- come up with a meaningful response,
- refer to the content so you demonstrate that you read the blog,
- edit your response at least twice, and
- post your response, also cc'ing the influencer.
Here is proof that this strategy works. Two influencer heavyweights, Pete Cashmore and Peter Guber, shared my response with their network.
Peter Guber is an executive, entrepreneur, educator, and author. His films have earned over $3 billion worldwide and 50 Academy Award nominations.
Peter Guber’s most recent business book, Tell to Win – Connect, Persuade, and Triumph with the Hidden Power of Story, became a #1 New York Times bestseller.
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Award-winning email evangelist Gisela Hausmann is the author of "NAKED WORDS 2.0 The Effective 157-Word Email" and 'NAKED TEXT Email Writing Skills for Teenagers." She is also the 2016 Winner of the Sparky Award "Best Subject Line."
Her work has been featured in SUCCESS and Entrepreneur, on Bloomberg (podcast) and on NBC News (biz blog).
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Gisela tweets @Naked_Determina
© 2017 by Gisela Hausmann