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Friday, July 21, 2017

What authors can learn from car salesmen

  1. "This car could really use a new owner."
  2. "I am in desperate need of a buyer for this car."
  3. "I know that you drive a Honda, so I thought you might like to buy my Honda."

Can you imagine a car sales man saying any of these things? 

Probably not.

Therefore, avoid phrases like
  1. "My book could really use a more reviews."
  2. "I am in desperate need of reviews for my book."
  3. "I know that you read (book title), so I thought you might like to read my book which is similar. 

 Car salesmen say things like,
  1.  "... 6-time 24 Hours of Le Mans winner Jacky Ickx described the Audi R8 as "the best handling road car today"
  2.  "... This Ford Mustang's design characteristics include a fastback profile and a lower-set grille..." 
  3.  "... This 1967 Thunderbird Apollo's features include writing tables (for rear seats) and rear seat reading lamps..."

Be as specific as car salesmen are.  

What are your book's best "features?"

Please comment in the comment section. 

Think like a car salesman before you post!

Feel free to mention your book title. 
Please do not post a link because if blog readers do that I have to delete the blog.- I write #NakedBooks; hence you can believe that I do what I say. 


Gisela Hausmann is a 29-year publishing industry veteran who self-published her first book in 1988. Her work as an Amazon ecommerce review expert has been featured on Bloomberg (podcast) and on NBC News (blog);  her work as an email evangelist was featured in SUCCESS and in Entrepreneur.

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Gisela tweets @Naked_Determina


© 2016 by Gisela Hausmann
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  1. Haywire hormones may knock menopausal Sammy-Jo out of top gear but she ends up cruising in the fast lane in Belinda Bennett's Midlife Crisis. Described as 'brilliant, exceptional and original', this thriller with a humorous twist knocks a horrible husband into touch - even though it's all one big misunderstanding. A fast-paced, thrilling read - for just 99c or free with KU.

    1. Awesome... I love the phrase "Described as 'brilliant, exceptional and original" topped with more suspense when you say "... though it's all one big misunderstanding." - Very cool

  2. This comment has been removed by the author.

  3. Was logging with the wrong account. Let’s try this again.
    Eternal Curse: Giovanni's Angel has been described as Beauty and the Beast meets Jekyll and Hyde with a biblical twist. A surprisingly fresh take on paranormal romance that'll keep you wondering where the hero will end up. Dark in places, but overall inspirational

    1. Equally awesome "... Beauty and the Beast meets Jekyll and Hyde with a biblical twist. .." - That's what we need. People ask me all the time, "Do you want to read MY book?" - That doesn't say anything.
      Beauty and the Beast meets Jekyll and Hyde with a biblical twist. .." does.

  4. "A Journey to Balance - Making Sense Of It All" is a true story about taking a trip into the soul. Have you ever being unable to move at night or had a flying or falling dream? Perhaps a deja vu experience when the telephone rang and you were just thinking about her. The story began when I would wake up at night paralyzed with a strange humming sound radiating in my ears. In my quest to find the answers opened up a totally different path toward and awareness I never knew existed.

  5. I'm starting to describe my epic fantasy series with these words "George R.R. Martin may kill his characters but I do it better..." because I've done some rather ingenious "character killing" in my series The Wolf Riders of Keldarra. Especially at the start of Book 3 of the series. :-)

  6. A family saga, "Things Unsaid" is a tale of survival, resilience, and recovery. Family ties are stressed to the breaking point. Inspired by a true story - Jules, a child psychologist, upon hearing news of her estranged, narcissistic mother’s terminal diagnosis, chooses to care for her mother over her own daughter, only to find out she has been betrayed all along.

  7. The Geyser Girl of Yellowstone Park
    Myrtle Brooks

    The Spirit of Yellowstone … In A Little Child …

    We are born into life.
    Surrounded with a vast wealth of animals, plants and minerals, witnesses to the eternal movements of wind and water, and to earth herself in continuous cycle.
    What examples do these lend us?
    And how can we give back?
    An infant of unknown origins is discovered alone upon a snowy night in Yellowstone Park.
    Adopted by Old Faithful geyser and by a mother buffalo, she gains spiritual ascent through the stories and teachings of her elders.
    When her sacred vow to protect Yellowstone’s heritage in return brings peril in its wake, the choice made between her safety and her sworn duties is precipitous from its beginning to its fiery outcome.

    This is her story, as seen through the eyes of Yellowstone.