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Monday, February 5, 2018

Free Facebook (FB) Advice for Indie Authors



Most indie authors crave free advice and free marketing opportunities. Unfortunately, free advice isn't always good and free book marketing opportunities are disappearing.

In 2015, I published "NAKED TRUTHS About Getting Book Reviews." I also rewrote it every year, including 2018) because Amazon kept changing their guidelines. The 2015 and 2016 editions helped indie authors who followed these books' advice to gain up to 16 reviews from top reviewers in one month.

I also know that 21,678 authors looked at this book and many of them did not buy it.

Maybe that happened because other book marketing experts advised to "help each other and review each others' books..."

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Thanks to self-appointed experts who encouraged indie authors to exploit loopholes, indie authors lost some of the most valuable marketing features Amazon offered for free:

(1) the author "like" button (done away in 2014)
(2) the automatic tweet button (done away in 2015)
(3) the automatic FB button (done away in 2014)
(4) the 50-review-boost feature (done away in 2015)
(5) the Connect-Kindle-to-Amazon's-review-platform feature (moved from Amazon to Goodreads in 2016)

and, finally
(6) access to Amazon top reviewers who are the very people whose reviews Amazon's paying customers like the best (in 2017).

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In short, Amazon struck back by removing features that got abused (for instance by street teams' activities).

Nobody can outsmart a data hoarder like Amazon.

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Would it have helped had I made my book free?

Probably not, because to achieve success we have to be invested in what we do, paying less than 5 bucks is the least of it.

The author who managed to get 16 book reviews from Amazon top reviewers spent an entire weekend (Friday evening to Sunday evening) writing personal emails. Which is why his book still has all these reviews whereas many review traders' reviews got removed.

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Now, I noticed another HUGE problem. Honestly, though I researched Facebook already last Fall and penned a book about it, I did not think that this issue would escalate that quickly, much faster than the review issue. 

Last week, I read 30+ complaints that, on Facebook, authors get to see only postings from the same 25 people, over and over, that they see only 10% of their friends' postings.

Hence, I decided to step up and make one of my ebooks free.

Let's face it - If authors don't find out this valuable information, sooner or later there won't be any other options than paying for ads and networking on Goodreads.

Already, authors are paying for getting reviews on NetGalley and elsewhere PLUS for book ads. If this Facebook issue persists there will be even less free options to market books.

So, here is my contribution:

My book, "The Little Blue Book for Authors: 101 Clues to Get More Out of Facebook" will be free Friday, February 9 to Tuesday, February 13.

Mark your calendar, or follow me on Twitter @Naked_Determina
I will post 5 reminders so you'll see one of them, for sure.

Then, grab the book and

(1) learn more about FB's inner workings, so you can
(2) clean up your FB feeds, and finally
(3) get to see the postings from friends you want to network with.

PS: Also - please SHARE with others. Your friends need to see this information too or they won't be able to network with you.

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Gisela Hausmann is a 29 yr. self-publishing industry veteran, an email evangelist and a top reviewer. 

Her work has been featured in regional, national, and international publications including Success magazine (print) and Entrepreneur, on Bloomberg, The Innovation Show - a show for Square Pegs in Round Holes, "The Brutal Truth about Sales & Selling"-podcast, and Austria's Der Standard and Das Wirtschaftsblatt. 


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Gisela tweets @Naked_Determina

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© 2018 by Gisela Hausmann