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Saturday, December 16, 2017

Why you should NOT like "everybody's" FB fan page



Whether you are an author or a small business owner, undoubtedly you are a member of a few groups whose owners invite all group members to like each others’ pages. They present this invitation as a helpful, group-building exercise. 

Though this idea seems to make sense, it really won’t help indie authors because this goal does not align with Facebook’s goals. 

It’s Facebook’s goal that their/your news feed delivers the right content to the right friends at the right time. To demonstrate that they are receiving the right content, your friends and fans have to like, comment on, and share your postings. Facebook Inc. wants to know who is genuinely interested in your postings because that’s the data they collect for their advertisers. 

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In your feed, Facebook will show you random postings from the many fan pages you liked. 

If you liked pages from people you don't really know or have no real connection with you are losing opportunities to network because: 
  1. you did not get to see a random posting from a person you wanted to network with but instead the random posting from a person you may not know or who may not know you
  2. you might even get penalized if you share a posting which turns out to be NOT the right content to the right friends at the right time.

Example: 

1. A children’s book author likes a horror novelist’s book fan page and eventually shares a posting about a sale with his/her friends. 
2. However, the majority of the kids’ books author’s friends don’t like, comment on, or share the horror book author’s posting. 
3. The reason is obvious. The kids’ book author’s friends and fans look for sweet, kid-friendly content. 

This means, Facebook Inc. can’t collect any data, hence Facebook might penalize the children’s book author by showing his/her postings less often.

Facebook is one of the biggest "data hoarders" on this planet. To make FB work for you you need to plan every move on this platform STRATEGICALLY. 

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Gisela Hausmann is the author of the 'Little Blue Books for Authors'-series and other award winning author books.


Her work as an Amazon ecommerce review expert has been featured on Bloomberg (tech podcast) and on NBC News (biz blog);  her work as an email evangelist was featured in SUCCESS magazine and in Entrepreneur

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