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Thursday, November 2, 2017

Authors: Is Your Timing Right?




“Execution is something, but timing is everything.” ― Todd Stocker


“Hell is truth seen too late.” ― Thomas Hobbes, Leviathan


Right time, right place, right people equals success.Wrong time, wrong place, wrong people equals most of the real human history.”
― Idries Shah, Reflections


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In May 1997, Amazon went public at $18 per share. People who then invested $5,000 in Amazon would be be worth approximately $2.4 million today.



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Similarly, author E.L. James scored her huge success because the timing was right.

No, "Fifty Shades of Grey" is not the best erotic novel ever written but it was published  at the right time. Had the novel been published in the 90's many women would not have purchased this book and placed it on their nightstands; in 2011, they could "hide it" on their Kindles.

Amazon had launched their Kindle e-reader in November 2007. By 2011, when "Fifty Shades of Grey" was released, millions of women who were interested in checking out sadomasochistic antics owned a Kindle r-reader. The rest is history.

It's all a question of timing.

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As an Amazon top reviewer and ecommerce expert whose work has been featured in Bloomberg.





I predict that now is such a time. 

"Goodreads is the new Amazon (for indie authors)!"

Here is why:

1) 65 million reasons

Amazon is actively driving reader traffic to Goodreads.




As a result, Amazon/Goodreads has increased the number of Goodreads members from 12 million to 65 million; that's an increase of 500+ percent in four-and-a-half years. 

Since readers traffic is channeled through Kindle e-readers, people who actually read books (and don't just network) are invited and encouraged to join the community. 

Whereas other social media sites invite "networkers," Goodreads is the only social media platform that focuses exclusively on connecting readers and authors. 



2) Amazon shut down the Amazon forums and "encourages " their members to explore Goodreads. It seems they are hinting strongly that's where things will be happening.

  

3) 55 million readers are already there, congregating in groups, for example:

  • Oprah's Book Club (Official) -- (29,487 members)
  • Bloggers/Book Lovers from India -- (1,898 members)
  • Romance Forum Refugees Group -- (2,611 Members) 
  • Apocalypse WheneverApocalypse Whenever -- (11,621 members)
  • The Sword and Laser -- (23,549 members) 
  • and, thousands of other groups.

Goodreads is the most attractive social media platform to meet readers.

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SUMMARY:

Though some marketers say that indie authors' success depends on publishing a perfect book with a perfect cover (which are all features "Fifty Shades of Grey" didn't have), very often success depends on being in the right place at the right time.

In November 2017 authors need to establish their presence on Goodreads.

The early bird catches the worm -- Proverb

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Her work as an Amazon ecommerce review expert has been featured on Bloomberg (tech podcast) and on NBC News (biz blog);  her work as an email evangelist was featured in SUCCESS magazine and in Entrepreneur



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© 2017 by Gisela Hausmann