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Thursday, November 2, 2017

Authors: Is Your Timing Right?




“Execution is something, but timing is everything.” ― Todd Stocker


“Hell is truth seen too late.” ― Thomas Hobbes, Leviathan


Right time, right place, right people equals success.Wrong time, wrong place, wrong people equals most of the real human history.”
― Idries Shah, Reflections


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In May 1997, Amazon went public at $18 per share. People who then invested $5,000 in Amazon would be be worth approximately $2.4 million today.



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Similarly, author E.L. James scored her huge success because the timing was right.

No, "Fifty Shades of Grey" is not the best erotic novel ever written but it was published  at the right time. Had the novel been published in the 90's many women would not have purchased this book and placed it on their nightstands; in 2011, they could "hide it" on their Kindles.

Amazon had launched their Kindle e-reader in November 2007. By 2011, when "Fifty Shades of Grey" was released, millions of women who were interested in checking out sadomasochistic antics owned a Kindle r-reader. The rest is history.

It's all a question of timing.

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As an Amazon top reviewer and ecommerce expert whose work has been featured in Bloomberg.





I predict that now is such a time. 

"Goodreads is the new Amazon (for indie authors)!"

Here is why:

1) 65 million reasons

Amazon is actively driving reader traffic to Goodreads.




As a result, Amazon/Goodreads has increased the number of Goodreads members from 12 million to 65 million; that's an increase of 500+ percent in four-and-a-half years. 

Since readers traffic is channeled through Kindle e-readers, people who actually read books (and don't just network) are invited and encouraged to join the community. 

Whereas other social media sites invite "networkers," Goodreads is the only social media platform that focuses exclusively on connecting readers and authors. 



2) Amazon shut down the Amazon forums and "encourages " their members to explore Goodreads. It seems they are hinting strongly that's where things will be happening.

  

3) 55 million readers are already there, congregating in groups, for example:

  • Oprah's Book Club (Official) -- (29,487 members)
  • Bloggers/Book Lovers from India -- (1,898 members)
  • Romance Forum Refugees Group -- (2,611 Members) 
  • Apocalypse WheneverApocalypse Whenever -- (11,621 members)
  • The Sword and Laser -- (23,549 members) 
  • and, thousands of other groups.

Goodreads is the most attractive social media platform to meet readers.

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SUMMARY:

Though some marketers say that indie authors' success depends on publishing a perfect book with a perfect cover (which are all features "Fifty Shades of Grey" didn't have), very often success depends on being in the right place at the right time.

In November 2017 authors need to establish their presence on Goodreads.

The early bird catches the worm -- Proverb

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Her work as an Amazon ecommerce review expert has been featured on Bloomberg (tech podcast) and on NBC News (biz blog);  her work as an email evangelist was featured in SUCCESS magazine and in Entrepreneur



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Gisela's websitehttp://www.giselahausmann.com/

Gisela tweets @Naked_Determina

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© 2017 by Gisela Hausmann

6 comments:

  1. I agree completely with authors needing to establish a presence on Goodreads. Because there is so much interaction on all fronts, I always feel like I get a more accurate assessment of the books I'm exploring. When someone can't be found on Goodreads, I find myself wondering if they either don't feel those readers are important, or if they're afraid of the type of unrestrained feedback the GR users provide.

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    1. Thank you @Lynda for commenting.
      Indeed, anybody who hasn't claimed their author profile on Goodreads isn't paying attention. Goodreads is a social media platform for readers. That says it all.

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  2. I have to say that my initial experience 4 years ago was so bad (from the feedback - I was told to remove my books from publication until I was willing to pay high prices for an editor) that I didn't even look at Goodreads for another 2 years. I occasionally look now, but I would say I( am 4 years and 3 awards later too Afraid to try again. I keep trying to talk myself back into it.

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    1. @Mary, It's a whole different platform now. I established myself in 2013, BUT, then I found the forums hard to maneuver and the customers service used to be terrible. Then, it took them one week to reply to an email. I don't need to tell you what I think about such email habits. LOL.

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  3. I love Goodreads and love the tips I've found in your book. I've been slowly reevaluating my approach to this platform. I've been looking at my friends list and my TBR list. I'm still trying to find the right way and time to step up my commenting and group interaction.

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    1. Thank you, @Toi. Personally, I love the fact that authors can sort their friends' lists. As you can imagine dozens of authors who only try to network pursue me; GR helps me to find the data (which is impossible on FB), and to sort it accordingly, then network with the people I want to network with. Thank you again.

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