We live in a hyped world. Anybody who screams "This or that is bad" has a better chance of getting heard than the ones who offer solutions.
Only screaming "This or that is bad" isn't leading to a solution; all it is, is "hyping the issues."
We see this kind of approach from indie author bloggers who make their case, that "everything is Amazon's fault" just like many Republicans suggest that "everything is Obama's fault."
But, are the bloggers working on solutions?
Full disclosure: I am also the author of half a dozen indie author "how-to"-books, however, I only write about topics I am a known expert in.
By my concept:
Good Blogs are written by industry experts who share some tidbits of their expertise, also to introduce their work (Somehow we have to find out whose goods and services we want to buy).
Bad Blogs are rehashed content presented in 50 shades of pink (hopeful and optimistic) or 50 shades of grey (as a stern warning).
It's the year 2017. As I write this blog, at 10:30 a.m. EST, more than two millions blogs have been published — today! Yesterday, it was the same and also the day before and the day before that. Therefore: Don't believe everything you read..
Ugly Blogs cause real damage. Though they may present novel content often they violate industry guidelines or suggest cheater methods that will be discovered.
(FUN exercise: Please click that link and write down the number of blogs you see.)
Meantime, the 89 millions blogs about "how to get book reviews" have increased to 375,000,000 blogs about this topic; in short, people reblog or rehash and rephrase the same content on their blogs. Most often, this type of activity only increases the amount of useless information.
That is why I offer only blogs with real solutions. If I have nothing to contribute I don't blog.
And, while thousands of people read my blogs, unlike the hyped blogs they are not been shared thousands of times.
Maybe, because some of the thousands of readers thought, "Ghee, this might work. I better keep this to myself." Though this concept thinking is understandable, please ponder the consequences.
Whenever a "good blog isn't winning" an inferior blog "wins"
As an example:
1) Here is my Expert Blog
The 5 Most Common Mistakes When Seeking Book Reviews From Amazon Top Reviewers
Please note: Though this is still clever advice, in the meantime Amazon disconnected their top reviewers' email addresses (I'll get to this in a bit.) - In contrast
2) An Inferior blog [I am not naming names] might state:
"... Just tailor this template and send it to top reviewers..."
A) As a result, top reviewers received thousands of emails tailored after the mentioned or slightly different (silly) templates.
B) Equally, bad bloggers came up with the great idea to blog, “Here is what I do... To my email I attach a .mobi file of my book...”
Eventually, many top reviewers had enough and blocked their profiles.
C) Lastly, the really UGLY bloggers came up with the idea to subscribe reviewers to Mailchimp lists, without their permission, which is a clear violation of the CAN-SPAM Act 2003.
Which was probably the reason why Amazon disconnected the top reviewers' email addresses. Amazon does not want to be accused of enabling SPAM, by their reviewers or the FTC.
Did you notice that every time one of these hyped blogs got shared and multiplied honest and good indie authors lost opportunities even if they did not participate in any of this?
The "Bad and Ugly" don't worry about that.
They'll find a different reason to scream "It's all Amazon's fault"..." and yeah, "everything else is Obama's fault."
The truth is
Amazon gave indie authors an awesome marketing opportunity
They gave indie authors access to the email addresses of their top-10,000 out of 50 million reviewers (of which about 5,000 reviewed indie authors' books)
Bad and ugly blogging led to this opportunity being taken away.
Now, please click this link again and compare numbers:
That's how many blogs were published while you read this blog. It's your guess how many of these blogs are good, bad, and ugly blogs.
How to find great blogs
1) Remember the First Amendment
When reading a blog always remember that in the United States the First Amendment guarantees people the right to write, even about things they know nothing about or can’t prove to be true.
2) Check the blogger’s background!
Every blogger features a short resume at the beginning or the end of their blog. Always study it and also — verify it. Don’t hesitate to ask poignant questions.
The same goes for books. Some of the bad and ugly write books instead of blogs.
3) Don't follow the lead but think for yourself
The other day I noticed a "new Amazon review expert." This author had published only two books in less than two years. Can anybody with less than two years experience be an expert? — I read this author's book about getting reviews. It had dozens of glowing reviews. Only after I published my thoughts suddenly other reviewers too articulated doubts about the presented method. (It's extremely questionable.)
4) Check the date!
If a blog is older than six months, chances are at least some parts may be outdated. Things change quickly these days and not everybody is an ethical writer who un-publishes obsolete content.
5) Don't share bad or even ugly blogs!
In the long run you may pay the price even though you yourself may not have followed the suggested concept.
On Twitter, many authors share blogs they don't read. In reality, they share the title of the blog.
At a time when 4 to 6 million blogs get published d a i l y doing that can be quite dangerous.
Years ago, I read a super blogger's advice, "Don't spend more than two hours on writing your blog but think about the title for a whole day." While that may be smart advice, it may also have helped to kill marketing opportunities for indie authors.
I'd love to open up the conversation about this topic, so please share your thoughts in the comments.
~~~ *** ~~~
Gisela Hausmann is a 29-year publishing industry veteran who self-published her first book in 1988.
Her work as an Amazon ecommerce review expert has been featured on Bloomberg (tech podcast) and on NBC News (biz blog); her work as an email evangelist was featured in SUCCESS and in Entrepreneur.
To subscribe to Gisela's Blog pls subscribe to the RSS feed at the top of this blog's web-edition or sign up to receive summaries http://www.giselahausmann.com/free-creative-ideas.html
Gisela's website: http://www.giselahausmann.com/
Gisela tweets @Naked_Determina
Title picture: Avatars by Toonstyle(dot)com via Shutterstock