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Friday, February 24, 2017

Does Twitter still work for authors?



This morning I looked through the tweet feeds of a few book promoters and checked how often individual tweets got retweeted and liked.

Please note that this was not a scientific study; I just looked at some feeds I know and follow. Personally, I stopped buying Twitter-book promotions a while ago.

The tweet that received the most attention got shared 7 times and was "liked" 3 times. The book is a multiple award winner AND also #free.

Not much else is happening, but – why?

In reality, Twitter does not reach tremendously huge numbers of Americans.

Pew Research reports that 21% of all online U.S. adults use Twitter.

Pew Research also reports that only 18% of the U.S. adults who used Twitter logged in daily, that's only 12.4 million people, many of whom are not avid readers...

... but, many are – news junkies!

Today's reality is that many thousands of the 12.4 million US Twitter users are sharing their good and bad opinions about President Trump, the GOP, the DEMs, Obamacare, illigal immigrants, Syrian refugees, and other issues.



In my blog from February 1, I detailed the problem the first time. Not much has changed since then. Even on a day "when nothing extraordinary happened" 4 out of 10 trending topics are related to President Trump and his policy issues and topics.

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So, what's a solution?

One way how authors will find themselves in the news is if they become "part of the news."

Lt. Gen. McMaster, President Trump's new pick for National Security adviser is also an author.

His book "Dereliction of Duty : Johnson, McNamara, the Joint Chiefs of Staff, and the Lies That Led to Vietnam," published in 1997 (twenty years ago), is currently listed #54 Paid in Kindle Store (overall)
even though the Vietnam War ended 42 years ago.

The top tweets about Lt. Gen. McMaster's book were retweeted 77 times, on average, and liked 196 times, on average (that's where the sales numbers are originating).

Often, when I mention this fact/situation to an author they tell me, "Well, they (or you) have it easy. He/she/you/they write nonfiction."

But, getting media coverage is really doable – for authors of all genres!



At my local Barnes & Noble store, there are half as many poetry magazines, an equal number of Sci-Fi and gizmos magazines, and twice as many women's magazines as business publications; and all women's magazines feature at least one love story.
Somebody is pitching these magazines.

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Instead of spending  $20-$50  on Twitter book promotions, indie authors can pitch media outlets for #free, thereby gaining tweet-worthy news!

Indie authors can also "RE-USE" the media coverage. It's the #1 marketing tool to get self-published books in public libraries.

Librarians are experts on media coverage because libraries also collect magazines, newspapers, trade publications etc. Hence, librarians know how important it is to "get seen" in the news.

Does Twitter still work for authors? – YES & NO!

What's your experience?


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Gisela Hausmann is the multi-award winning author of "BOOK MARKETING: The Funnel Factor: Including 100 Media Pitches" and "NAKED TRUTHS About Getting Book Reviews."

Her work has been featured in the SUCCESS magazine, in Entrepreneur, on Bloomberg (podcast), on NBCNews, and in other fine publications.

Gisela is a mass media expert who graduated from the University of Vienna, which, founded in 1365, is the 22nd oldest university in the world. She also worked in the industry for six years.

Follow her on Twitter: https://twitter.com/Naked_Determina

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© 2017 by Gisela Hausmann

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